From traditional to contemporary, embroidery is definitely making a comeback in the fashion industry. As one of the most popular forms of needlework, embroidery is the art of decorating a fabric using different kinds of ornamental stitches. These days, more and more fashion designers are incorporating the art of embroidery on their collections and here are some of them.
Megan Park is an up and coming fashion designer based in Australia who is famous for her intricate embroidery designs. Her work often focuses on combining traditional Indian embroidery to contemporary patterns and colors. She is very passionate about her handcrafted textiles, which she personally sourced from a treasured family of artisans in India.
For years, Megan has worked alongside an embroidery team in India to produce her impressive collections. She has personally worked with talented embroidery experts, who taught her a lot in terms of technique and this is what encouraged her to create her own collections.
Her collections are so impressive that it gained the attention of famous personalities and celebrities, such as Sonia Rykiel, Dries Van Noten, Kenzo, and Givenchy. Having lived a gypsy life traveling between London, India and Europe, she decided to put her own collection of bags and scarves that were made mainly from embroidered canvases.
Another emerging fashion designer is Asiya Bareeva, who is based in Russia and has a fondness for embroidery. Asiya’s inspiration came from the multiculturalism she found in her country. With the diverse religion in Russia, including Islam and Buddhism, Asiya would design garments that are inspired by the cultural clothing of these religious communities.
Known for designing elegant pieces that feature layers of varying fabrics and prints, her collections often focuses on the combination of neutral colors and incredible embroidery. She is also known for creating beautiful headpieces and jewelry using Japanese polymer clay.
A graduate of a technical university for textiles, Asiya is also praised for using secondhand materials on her designs, which she personally sourced from bazaars and from the old clothing of relatives and friends. Her decision to use secondhand pieces stemmed mainly from an eco-friendly standpoint.
Purvi Doshi is a designer from India, which explains why most of her creations feature intricate embroidery designed pieces. Inspired by her Indian heritage, Purvi created a clothing label of her own name. She has done a fantastic job at creating beautiful garments, which is why the Grazia magazine awarded her with an “Emerging Designer” award.
Purvi is known for using traditional Indian crafting techniques in creating her masterpieces. One of these is known as khadi or hand woven cloths. In fact, she showcased her khadi collection in New York’s Fashion Week last September. The collection consists of colorful clothing pieces that are embellished with intricate embroidery, floral patterns and interesting textures.
Purvi’s collection is well loved not only in India but also all over the world. Both Bollywood celebrities and everyday women in India can be seen wearing her beautiful creations.
Another designer that has gained popularity for her use of embroidery is Mary Katrantzou, a Greek fashion designer based in London. She has made a name in the world of fashion for her whimsical prints worn by famous celebrities and is now displayed at some of the world’s most exclusive boutiques. Her creations consist mainly of the use of intricate embellishments, crocheting, beading and amazing embroidery.
Born to a family of designers, where her mother was an interior designer and her father a textile engineer, Mary’s passion for prints started at an early age. She has trained with an architect in the US before she transferred to the Central Saint Martins in London, where she graduated with a master’s degree in textiles. Because of her amazing work in the world of fashion, Mary has been given several awards and she bagged the most prestigious Vogue Designer Fashion Fund last 2015.
Mary’s beautiful and colorful creations are much loved by famous celebrities in Hollywood. Among them are Sarah Jessica Parker, Kerry Washington, Jessica Alba and Elizabeth Banks.
Vita Kin is another fashion designer who has been credited for her colorful and carefully embroidered designs. Vita hails from Ukraine, and her inspiration stems from her homeland’s traditionally embroidered garments known as the vyshyvanka.
Her garment collections are all about exorbitantly decorated peasant blouses and voluminous dresses that were loved by celebrities and famous personalities from around the world.
Vita’s collections are all lovely and have a surprisingly luxurious feel to them. Each piece is carefully hand woven and embroidered to perfection that some designs will even take months to be completed. Hand woven from Vita’s studio in Kiev, a Vita Kin cape could take three weeks to be completed, which consist of more than a hundred meters of hand sewn decorative cords.
Because of her impressive work, she is slowly becoming an international sensation. In fact, there was a time when the demand for her garment collection has skyrocketed that she has to halt personal orders in order to keep up.
Known as the Monarch of Indian Fashion, JJ Valaya is a popular Indian fashion couturier and designer. He is widely praised for his distinctive fashion trends, which exude opulence, royalty and pre-independence charm. He has reached the peak of success with his flawless creations that invokes the real essence of Indian culture, as evident on his use of exquisite embroidery and rich fabrics.
JJ Valaya is also known for his passion for mixing fabrics and putting together two different materials to create something surreal and extravagant. Being the trendsetter in the industry of fashion in India, the designer has employed more than 250 embroiderers and craftsmen who work closely with him.
The signature style of JJ Valaya is truly a genius, and his interesting mix of traditional craftsmanship and contemporary couture has made his handiwork to become a worldwide sensation. His collections have been worn by some of the most notable celebrities in Bollywood such as Kangana Ranaut, one of the highest paid actresses in India.