On a commercial level, the design of the wine label that accompanies the wine bottle plays a crucial role. Now is the time to analyze what it is that makes labels one of the key parts of a person’s anatomy. bottle.
And for that, we cannot overlook a basic element: paper.
Therefore, in this article we are going to talk about wine label paper and how it influences the perception of consumers when buying a bottle.
The design of wine labels as a differentiating element
As in other disciplines, such as web design, label design for the wine sector is subject to artistic trends and also to the commercial struggle between wineries.
In fact, it is something that we can appreciate very clearly if we compare wines from different eras, since the designs have nothing or little to do with each other.
Traditionally, the design of wine bottles and all the packing that surrounds it has been, until recently, very corseted, with a classic style.
But the proliferation of new wineries has meant that wine producers have had to find new ways to stand out, not only among regular consumers, but also when looking for new audiences.
It is here where design has made its way, playing a crucial role as an element that makes a winery or wine stand out from its competition.
Paper as a quality support for label design
Paper, as a medium where a design is to be captured, is a crucial element that will completely define the design itself and how the bottle of wine is presented.
Thus, the choice of this material can change the perception that the buyer has about the quality of the wine, turning a premium wine into a low cost wine, and vice versa.
And all just because of how we present the bottle and what design and paper we choose.
On the other hand, you have to bear in mind that the paper sector is so wide and extensive that it is very difficult to make a closed list of what types of paper are the most appropriate or used to print wine labels.
Brands have hundreds of references in their catalogs and the choice of the type of paper is made based on different variables. And yes, the economy has a lot to say.
Before even elaborating a design for the label and choosing a paper, it is necessary to know perfectly what the winery wants to convey with that wine, what is its history, what we want to achieve or who is our audience;
These are questions that must be very clear before approaching the creative project. These issues will define the design in a very marked way and, also, the type of paper that we will choose to print the labels.
As you may have already noticed, the decision on what type of paper to use is not only made based on the physical characteristics of the paper itself, but the emotional and subjective is even more important.
The color of the paper that we choose for our label will depend on the design itself and the feeling that you want to convey.
Colors convey emotions and have a direct impact on how we perceive reality. Therefore, the choice of shade will be a very important decision.
Texture and play
There are infinite textures and depending on the design of the label, we will choose one or the other. Thus, we can find for example:
- Coated or coated paper: it has a smooth and smooth finish and is one of the most used.
- Uncoated paper: it has a rougher and more porous finish than coated paper, and it can be given different finishes. The most popular uncoated paper is offset.
- Laid paper: it is a type of paper in which you can see stripes or transverse marks of variable thickness, depending on the mold used to create the paper.
If we talk about texture and how the feel of the paper can influence the design of the wine label, we need to talk about a very important feature of the role: the declarer play, which is the perception of the sound and feel of the paper to the handling.
When different paper options are being evaluated, “the play” will be the characteristic that will convey some feelings or others depending on the type of material we choose.
Thickness and grammage
These characteristics are essential when choosing one role or another. The thickness is the measurement of the thickness of the paper, while the grammage is the weight measured in grams per square meter.
To choose the thickness and grammage we will have to take into account the type of paper, the printing technique and, of course, the price.
Strength and service life
When it comes to printing wine labels, the strength and useful life of the paper are very important.
It must be taken into account, for example, that white wines will be refrigerated and will be placed in ice buckets, so the labels must withstand these conditions.
On the other hand, the labels for bottles of red wine, of base, will not need to be resistant to water, since the red does not need to be refrigerated in an ice bucket.
As you can see, the quality of the paper is crucial when it comes to capturing the design on wine labels.
It should be taken into account that when the consumer is going to buy wine, they are not only going to look at the quality of the broth or the tasting notes; the way of presenting the product is a fundamental element.
This is where the design and type of paper that is chosen for the bottle label comes into play. So, make sure your wine is presented in the right way!
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